By observing the changing mentality of beginning runners and responding to their needs, Swiss sports brand On Run has launched a new Cloudgo, an entry-level unisex running shoe suitable for new runners. Swiss Seiko’s high performance, such as a lightweight upper foot feel and excellent ground energy feedback brings a game-like experience to every running task.
Inspired by AR games, On created a fast-paced, fun short film that fully showcases the unique running experience Cloudgo brings. The launch of AR scenarios, running shoe technology displays, and AR shoe testing through the WeChat Mini Program allows consumers to understand and get started with Cloudgo through a virtual experience. The new Cloudgo went on sale at designated online and offline stores in China on August 18 at a price of 1,090 yuan.