Today’s sneaker market is not as popular as it used to be. Shoe fans are more rational in their consumption, and prices in the secondary market are not as sky-high as they were at their peak. Recently, Nike began to update sales terms in South Korea and the United States. Specifically, in the future, it will severely crack down on the direct resale of dealers to earn the difference in price, which is commonly known as “backdoor” goods. In addition, Nike will also screen orders from individual buyers, including implementing purchase restrictions, canceling robot orders, etc., in the hope of limiting unfair purchases.
Although Nike has made efforts to limit resale, there is still a lot of “back door” news about high-profit shoe models. Rumors that even Jordan’s son and son are involved, there may still be a long way to go to completely create a fair trading environment.