Under the leadership of creative director Demna, Balenciaga revolutionizes fashion with unique ideas Defining a belief, every time a new product is released, a highly discussed item is born. The Spring/Summer 2023 series “The Mud Show”, which was released during Paris Fashion Week, was no exception. One of the “potato chip clutches” co-created by Lay’s immediately became the center of attention. The handbag uses wrinkled leather with a glossy effect to interpret the composite plastic texture of the packaging itself, with details such as the potato chip pattern and brand logo. Even the bar code and heat table are highly restored. Finally, a zipper design is added to the opening to re-examine the most ordinary things in people’s daily lives with high-quality techniques. I hope viewers can delve deeper into what is “fashion” after laughing.