How does a design philosophy centered on “fun” inspire a new collaboration between BURTON and Yosuke Aizawa?

The stylistic shaping of ski equipment and the presentation of diverse scenarios once again became a topic of frequent discussion before and after the Winter Olympics. Because of Trevor Andrew’s “no rules” freedom, snowboarding has not only become an important outdoor sport for the current young community and winter, but also because of the “Gucci Ghost” style representative spans many habitats, it has become the focus of the street and fashion spotlight, and ski apparel has also become an important item among them.
The characteristic that makes ski apparel unique in the field of style is not only because of its diverse appearance, but also because it interprets style, and always focuses on shaping the functionality and practicality of the product. BURTON, which can almost share the same name as the sport of snowboarding, also plays an important role in the formation and development of the ski clothing style, as well as in promoting more people to join snowboarding and spread the snowboarding culture during the brand’s 45 years of riding on snow.
Integrating fashion into snowboarding apparel from the perspective of a professional snowboarder
“To enjoy life, fashion is also important, and BURTON combines the two.” ——Yosuke Aizawa
In the eyes of Yosuke Aizawa, BURTON is not only a brand that focuses on providing snowboarding-related products, but also promotes the sport of snowboarding and the lifestyle and fun it brings. “BURTON is a brand that combines everything related to snowy mountains: the excitement of going to a snowy mountain with friends, drinking together after skiing, etc… To enjoy life, fashion is also important, and BURTON combines the two.