BEDWIN & THE HEARTBREAKERS JOIN DOE TO LAUNCH NEW LIMITED COLLABORATION SERIES



BEDWIN& THE HEARTBREAKERS, a brand with Masashi Watanabe as brand director Recently, we reached a strategic partnership with DOE, and released a limited collaboration series and new co-branded apparel under the theme of “HEARTBREAK JOURNEY”. Since DOE was founded in 2014, as the exclusive partner of BEDWIN& THE HEARTBREAKERS, we have teamed up to create many creative projects and exclusive co-branded products in the Chinese market. We also went to the world stage with the power of East Asian street culture, and held a joint POP-UP in Paris and Tokyo. Becoming a strategic partner heralds a new era of cooperation between the two brands. It is also a new beginning for two street brands from East Asia to join hands to show more prominence on the international stage.
Through this official strategic cooperation, DOE and BEDWIN& THE HEARTBREAKERS have launched a limited series of products under the theme of “HEARTBREAKER”, which outputs a new interpretation of “heartbreak” with a unique vision and design language. At the same time, continuing the theme of “light” this year, DOE and BEDWIN& THE HEARTBREAKERS also brought a set of co-branded products. The entire series will be on sale on the DOE official channel on November 11, and BEDWIN& THE HEARTBREAKERS will also launch a HOTEL POP-UP at URSIDE, an American-style retro hotel, to embark on a heart-breaking journey for a limited time.

2391570cookie-checkBEDWIN & THE HEARTBREAKERS JOIN DOE TO LAUNCH NEW LIMITED COLLABORATION SERIES

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