Combining concepts such as the metaverse and virtual reality with brands and products in the fields of fashion and sports is nothing new, and this time, the veteran Japanese running shoe brand ASICS will also bring its own products into the Web3 era, and the ASICS x Solana “UI” series has emerged. This series is the first to launch black and white running shoes. The prototype is the “GT-2000™ 11” shoe model based on ASICS. The black and white correspond to the “daytime” and “night” modes of electronic devices, respectively, and are full of technology. The shoe retains ASICS’s signature silhouette and design features, but features Solana’s gradient logo on the heel and tongue, and the reflective ASICS emblem and breathable mesh upper give the shoe a modern and fresh feel at the same time.
This will be the first globally distributed physical running shoe product that can be ordered using USDC on Solana Pay. Through Solana Pay’s technology, ASICS can provide a seamless end-to-end customer experience, combine physical commerce with digital commerce, and allow you to buy shoes anywhere in the world through the decentralized payment standards and protocol technical support provided by Solana Pay. In addition, users who purchase this shoe will automatically receive an ASICS badge upon purchase. Through these badges, they will have the opportunity to receive an ASICS-STEPN NFT virtual token airdrop created by STEPN representing different shoe types to play the Move and Earn fitness app, and continue to receive rewards to inspire users to participate more in outdoor fitness. The price of this shoe is $200, and pre-orders are currently open on the ASICS “UI” limited website, so interested friends can act quickly.